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澳洲代寫assignment-research method Methodology部分演示

時間:2019-03-14 14:43來源:未知 作者:anne 點擊:
3. Methodology 方法論 3.1 Research philosophy, approach and sample 研究哲學,方法和樣本 本章首先從研究哲學的角度介紹了與本研究相關的認識論,方法論和研究工具。然后,根據本研究的研究思路和研究
3. Methodology 方法論
3.1 Research philosophy, approach and sample 研究哲學,方法和樣本
本章首先從研究哲學的角度介紹了與本研究相關的認識論,方法論和研究工具。然后,根據本研究的研究思路和研究目的,提出研究假設并設計問卷。最后介紹了問卷調查方法和樣本的基本情況。
This chapter first of all introduces the epistemology, methodology and research tools related to this research from the angle of research philosophy. Then, according to the research philosophy and the research objectives of this study, it puts forward the research hypothesis and designs the questionnaire. Finally it presents the questionnaire survey method and the basic situation of the samples.
3.2 Overview of research philosophy研究哲學概述
認識論是一個探索知識的本質,起源和范圍的哲學分支。認識論理論分為兩個學派,即先驗和后驗。先驗理論意味著僅通過推理得出的知識(Kumar,2014)。后驗理論指的是獲取和確認知識需要經驗。本研究支持后驗理論(Bonitsis和Brown,1997)。因此,本研究采用實證主義的研究哲學,實證主義認為知識是基于自然現象,它們的屬性和關系(Kumar,2014)。源自感官體驗并通過理性和邏輯解釋的信息構成了所有權威知識的唯一來源。實證研究是指研究人員通過親自收集觀察數據進行研究,提出理論假設或檢驗理論假設(Creswell,2003)。基于實證研究的定義,本研究首先收集了有關葡萄酒消費的研究并采取演繹研究策略,在此前的研究成果的基礎上提出了本研究的研究假設,并通過收集大量數據和分析確認或推翻研究假設。
方法論是指人們用來觀察事物和處理問題的方法,方法。客觀主義和結構主義是兩種重要的方法論。一般而言,世界觀影響并決定了方法的類型。例如,實證主義的認識論通常對應于客觀主義的方法論。因此,本研究的方法論是客觀主義。客觀主義的方法論認為,知識是客觀存在的真理,真理通過自然現象和社會現象表現出來,對這些現象的研究可以理解客觀現實(Saunders and Thornhill,2007)。因此,本研究的研究方法是定量研究。
Epistemology is a philosophical branch that explores the nature, origin and scope of knowledge. Epistemological theory is divided into two schools, namely the transcendental and the posterior. Transcendental theory implies knowledge derived only by reasoning (Kumar, 2014). Posterior theory refers to that acquisition and confirmation of knowledge requires experience. Posterior theory is supported in this study (Bonitsis and Brown, 1997). Therefore, this study uses the research philosophy of positivism, Positivism believes that knowledge is on the basis of natural phenomena, their properties and relations (Kumar, 2014). Information sourced from sensory experience and interpreted through reason and logic constitutes the exclusive source of all authoritative knowledge. Empirical research refers to the research carried out by researchers through collecting observation data in person to put forward theoretical hypothesis or test theoretical hypothesis (Creswell, 2003). Based on the definition of positivist study, this study first collected research related to wine consumption and took deductive research strategy, based on previous research results to put forward the research hypothesis of this study, and it was through collecting a large amount of data and analysis to confirm or overturn the research hypothesis.
Methodology refers to ways, methods that people use to observe things and deal with problems. Objectivism and structuralism are two important types of methodology. In general, worldview influences and determines types of methodology. For example, epistemology of positivism usually corresponds to methodology of objectivism. Therefore, the methodology of this study is objectivism. Methodology of objectivism believes that knowledge is the truth existing objectively, truth is manifested through natural phenomena and social phenomena, and the study of these phenomena can understand the objective reality (Saunders and Thornhill, 2007). Therefore, the research method of this study is quantitative research.
Quantitative research refers to scientific research determining the amount of certain aspects of things, it uses quantity to express problems and phenomena, it is research methods and processes which is through a large number of quantitative data analysis to get significance (Creswell, 2003). Considering from the research aim of this study, it is by collecting data of a large number of consumers’ consumption of wine, through the analysis of the data to understand the common characteristics of their consumption behavior, so the adoption of quantitative study is appropriate.
3.3 Questionnaire design
Quantitative research in this study is mainly through questionnaires to collect data and information. It is mainly through LimeSurvey software to design and distribute questionnaires, the questionnaires will be distributed to consumers of wine, the questionnaires will be expected to issue for about 150 copies. Content of the questionnaire is divided into three parts. It first introduces the purpose, significance of the questionnaire and method to fill with the questionnaire, it promises to the respondents that the results of the survey will not revealed personal information for commercial uses. Then the questionnaire investigates the characteristics of the respondents’ consumption behaviour of wine in order to verify or reverse the hypotheses. The third part of the questionnaire is to investigate the background information of the respondents, including their ages, genders, income, and so on. The specific contents of the questionnaire are listed in Appendix 1.
 
References
Bonitsis, T. H. and Brown, C. (1997). Quantity and quality in economic research: studies in applied business research. Ashgate Publishing Limited. 
Creswell, J. (2003). Research design: qualitative, quantitative, and mixed methods approaches. London: International Educational and Professional Publisher.
Kumar, R. (2014). Research methodology: a step-by-step guide for beginners. SAGE Publications Ltd. 
Saunders, M., Lewis, P. and Thornhill, A. (2007). Research methods for business students (4th, ed.).Essex, Pearson Education Limited.
 
 
Appendix 1 Questionnaire
Dear participant! 
We are implementing a study on wine consumption. Therefore, we will greatly appreciate if you can finish the following questionnaire which may take you about 10 minutes.
Your participations subject to privacy policies and will be handled anonymously. We sincerely thank you for your collaboration!
Part I In the following questions, five degrees are used to reflect your answers to each question, please tick the option that can reflect your true opinion most.
1. HYPOTHESIS Variables Questions for questionnaire
H0
 
High level of wine consumption is not related to perceived health risks
High level of wine consumption
 
Perceived health risks
 
 
Correlation coefficient Do you think that the wine consumption has a negative impact of your health?
Answer: scale from 1 to 5 (strongly disagree to strongly agree)
H1
 
High level of wine consumption is related to perceived health risks
 
2. HYPOTHESIS Variables Questions for questionnaire
H0
There is no difference between male and female propensity to consume wine.
 
 
Gender
 
 
Propensity to consume wine
 
 
Chi-square value
Male/ Female? Answer: check one
 
How often do you drink wine?
 
How much wine do you drink each time?
H1
 
Different genders have  has big different on wine consumption
3. HYPOTHESIS Variables Questions for questionnaire
H0
 
 
Person’s subjective knowledge of wine has no impact on their consumption habits
Subjective knowledge
 
 
Correlation coefficient
 
 


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