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英國金融會計專業report格式范文:stragetic financial management

時間:2019-04-08 15:01來源:未知 作者:anne 點擊:
Strategic financial management戰略財務管理 內容 1.0簡介2 2.0財務亮點3 3.0財務分析3 3.1盈利率3 3.2效率比率5 3.3流動資金比率5 3.4財務比率6 3.5現金比率7 3.6市場價格8 4.0分段分析和2016年第Q1-Q3 9 5.0競爭對
Strategic financial management戰略財務管理
 
內容
1.0簡介2
2.0財務亮點3
3.0財務分析3
3.1盈利率3
3.2效率比率5
3.3流動資金比率5
3.4財務比率6
3.5現金比率7
3.6市場價格8
4.0分段分析和2016年第Q1-Q3 9
5.0競爭對手分析10
6.0營銷11
6.1產品11
6.2價格12
6.3放置12
6.4促銷活動12
7.0人力資源管理分析12
8.0操作14
9.0優點和缺點14
參考文獻15
附錄16
Contents
1.0 Introduction 2
2.0 Financial highlights 3
3.0 Financial analysis 3
3.1 Profitability ratios 3
3.2 Efficiency ratios 5
3.3 Liquidity ratios 5
3.4 Finance ratios 6
3.5 Cash ratio 7
3.6 Market price 8
4.0 Segmentations analysis & Q1-Q3 in 2016 9
5.0 Competitor analysis 10
6.0 Marketing 11
6.1 Product 11
6.2 Price 12
6.3 Place 12
6.4 Promotions 12
7.0 HRM analysis 12
8.0 Operations 14
9.0 Strengths and weaknesses 14
Reference 15
Appendix 16
 
1.0 Introduction介紹
Background information背景信息
亞馬遜是提供在線商務服務的最大公司之一。今天,作為世界上最成功的公司之一,亞馬遜宣稱要成為地球上最以客戶為中心的公司。亞馬遜向數以百萬計的賣家、作者和開發者提供服務,它建議所有的客戶都是公司唯一的考慮因素。亞馬遜預計未來將長期持續增長。
Amazon is one of the largest companies which provide services in online commerce. Today, as one of the most successful companies in the world, Amazon claims to seek to be the Earth’s most customer centric company. Providing services to millions of sellers, authors, and developers, Amazon suggests that all the customers are the only consideration in the company. And Amazon expects to grow sustainably in the future in the long term. 
History歷史
亞馬遜于1997年完成了納斯達克全球精選市場(AMZN)的首次公開發行。在20年的發展過程中,公司的盈利能力和長期可持續性不斷提高,尤其是在2015年的年度報告中。
Amazon completed the initial public offering in 1997 on NASDAQ Global Select Market (AMZN). During the development of 20 years, the company has become more profitable and long term sustainable, especially in the annual report of 2015. 
Recent issues最近的問題
Announce Rapids- A playful approach to reading for children宣布拉皮茲-一種有趣的兒童閱讀方法
Launch Original Kids Holiday Specials推出原創兒童假日特價商品
Announces Amazon Wind Farm US central 2宣布亞馬遜風電場美國中部2號
Business業務
電子商務在今天面臨著巨大的挑戰。該行業發展迅速,競爭激烈。因此,公司在全球市場開發新產品和服務,以尋求在激烈競爭中成長。
E-commerce experiences a huge challenge in the current day. The industry is developing rapidly and intensively competitive. Accordingly, the company develops new products and services in global market to seek growth in the intensive competition. 
Main products and services主要產品和服務
Online services在線服務
Advertising services廣告服務
Co-branded credit card agreements聯名信用卡協議
Amazon Web Service (AWS)亞馬遜網絡服務(AWS)
Segments information
In the beginning of 2015, the company changes its reportable segments, from North America and International to North America, International and AWS. The strategic change reflects the desire and expectation of the company. Adding the Amazon service into the segments is proved to be feasible because the new segments does bring much profit to the company in the year of 2015. 
Table 1 
 

 
2.0 Financial highlights
2015 seems to be a great year for Amazon. Due to the long term strategy claimed by the CEO, the sales experience sustainably accelerating in the recent years. Besides, the outcome is enlightening for the investors. net income grows in 347% compared to the last year. 
Table 2 Financial highlights (in millions)
 

 
3.0 Financial analysis 
The company clearly reveals its desire of long term success in all the annual reports since 1997. According to the corporate report, Amazon releases its report distinctively by placing 1997 letter to the shareholders in the top of all the annual reports. The financial results in 2015 prove to be forwarding looking statements, in accordance with the suggestion of the management. Indeed, the trend of development in recent years mirrors the long term sustainability of the company. 
Table 3 Financial results (in millions) 
 

 
3.1 Profitability ratios
Sales keep growing in the recent five years, which reveals the strong competiveness. However, the profitability is not as satisfying as it is expected. In fact, the margin is comparably low. Especially in the last year, the margin is below 1%, resulting to the financial loss. According to the annual reports, the management regards effect of movements in foreign currency exchange rates as one of the important reason to explain the profitability change. Besides, the company believes that offering low prices to the customers is fundamental to the future success. 
Operating profit margin: Increased from 0.25% in 2014 to 2.82%. The number is clearly the best in the five years. It seems that AWS does work in saving the business. 
 
Graph 1 

The return of assets: Increased from 0.38% in 2014 to 3.72% in 2015. the number remains in the steady level in the recent years except 2014, when the profits experience a large drop.

tabel5

3.2 Efficiency ratios
Turnovers: Total assets turnover decreases slightly from 1.48 in 2014 to 1.32 in 2015. Fixed assets turnover decreases from 5.02 in 2014 to 4.09 in 2015. Inventory turnover decreases from 7.99 in 2014 to 7.73 in 2015. Days receivables: Increased from 29.23 in 2014 to 29.58 in 2015. 
In all, the efficiency of the operating keeps in the steady level in recent years. But the inventory turnover and receivables deserve attention because the ratios deteriorate consistently. However, the company claims in the report that cash flow is strengthened. 
Table 6 
 
Graph 2
3.3 Liquidity ratios
 
3.4 Finance ratios
Leverage: Decreased from 5.07 in 2014 to 5.89 in 2015. The liabilities are increasing in the straight five years. 
Interest burden: Decreased from 2.18 in 2014 to 1.21 in 2015. Except for the last year, the interest burden is consistent in these years. 
Interest coverage: Increased from 0.85 in 2014 to 4.86 in 2015. The number can be explained by profits increasing. 
Long term risk of default is unsteady. On the one hand, the debts remain in the same level. On the other hand, the unsteady profits change dramatically, due to the unexpected trend of interest coverage. 


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