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酒店管理學assignment之research method寫作指導

時間:2019-03-26 15:17來源:未知 作者:anne 點擊:
酒店管理學assignment-方法論寫作指導 1先要了解研究理念、方法和樣本 我們進行了調查,然后進行了分析,以從我們創造的獨立因素中獲得研究數據。利用學生回答的信息,我們能夠接受或拒絕
酒店管理學assignment-方法論寫作指導
1先要了解研究理念、方法和樣本
我們進行了調查,然后進行了分析,以從我們創造的獨立因素中獲得研究數據。利用學生回答的信息,我們能夠接受或拒絕我們的假設。本研究的主要目的是對生態旅游學生的意見和期望進行分類和測量。
2研究哲學概述
為了回答我們的研究問題,即“生態旅游如何影響旅游者”,我們必須采用演繹法。這涉及到開發一個經過檢驗的理論。在這種情況下,我們預測我們的理論,然后通過分發調查進行測試。通過收集數據,研究預測了我們自己的結論,因此在這種受控的環境下,調查中的問題允許我們對我們的假設作出解釋。(桑德斯,劉易斯和桑希爾,2009年,第145頁)。
這項研究也是在本體論方法論的幫助下完成的。這一哲學是基于現實的本質,并產生了一些問題,即研究者們對于世界如何運作以及如何致力于特定的觀點和情況的問題。(Saunders等人,第131頁)因此,這種方法使研究人員能夠正確分析信息,并創建供他人理解的解釋。
此外,為了能夠通過觀察現實來收集數據,并對數據進行規律性和偶然關系的搜索,從而形成歸納,采用了實證主義哲學。實證主義作為一種收集數據的研究策略,利用現有的理論來發展假設,是比較合適的。在一個假設被提出之后,它必須被檢驗,然后被接受或拒絕。如果這一假設被否決,將導致理論的進一步發展,這一理論有待更多研究的檢驗(Gill和Johnson,2010年)。
認識論也被使用,因為它關系到什么是可接受的知識在一個研究領域。(桑德斯,劉易斯和桑希爾,2009年,第132頁)。為了能夠利用現有的理論創造知識,我們必須首先研究知識本身的理論。在我們認識論被思考之后,我們能夠通過觀察現實來收集數據,并尋找規律加上我們數據的偶然關系來形成歸納,從而采用實證主義哲學。實證主義作為一種收集數據的研究策略,利用現有的理論來發展假設,是比較合適的。在一個假設被提出之后,它必須被檢驗,然后被接受或拒絕。如果這一假設被否決,將導致理論的進一步發展,這一理論有待更多研究的檢驗(Gill和Johnson,2010年)。
如前所述,使用調查媒介檢索信息是獲取我們希望在假設中得出結論的細節的最準確和最有效的方法。調查分為五個部分,分別是酒店設計、設施、酒店廢物管理、交通和員工意識。由于每個部分的假設,我們專門針對每個部分的問題。這項調查共有84項已完成的答復。
3問卷設計
我們使用一個名為Limesurvey的軟件程序進行調查,以獲得本研究的結果。為了了解被采訪者的信息,了解他們是否是生態旅游者,我們設置了一般性問題。我們的假設陳述分為五個部分。
問卷的第一部分與酒店設計有關。我們在本節中設置了五個問題,以了解生態酒店設計的創意是否影響生態酒店的感知。(附錄7.1中的問題1至5)。第二部分主要研究酒店設施,以了解酒店是否存在與旅客對生態友好設施的認知有關的生態友好設施。(附錄1中的問題6至9)第三節強調酒店廢物管理,以調查選擇環保型酒店與酒店環保型廢物管理意識之間的關系。(附錄7.1中的問題10至12)第四節是關于酒店存在的生態友好交通與對生態友好酒店的認知之間關系的交通。(附錄7.1中的問題13至14)最后一節著重于員工意識教育,以表明是否對旅行者的生態旅游意識產生影響。(附錄7.1中的問題15至16)
不同地區的問題旨在尋找生態旅游如何影響旅游業的證據。采用雙尾配對t檢驗對試驗結果進行了分析,所得結果來源于石灰的測定。我們把結果輸出給沙發統計員。

以下是針對以上指導內容做的一個具體方法論介紹,同學們可以參考以下內容來具體的了解方法論的寫作方法:

Methodology 
1. Research philosophy, approach and sample 
This chapter first of all introduces the epistemology, methodology and research tools related to this research from the angle of research philosophy. Then, according to the research philosophy and the research objectives of this study, it puts forward the research hypothesis and designs the questionnaire. Finally it presents the questionnaire survey method and the basic situation of the samples.
2. Overview of research philosophy
Epistemology is a philosophical branch that explores the nature, origin and scope of knowledge. Epistemological theory is divided into two schools, namely the transcendental and the posterior. Transcendental theory implies knowledge derived only by reasoning (Kumar, 2014). Posterior theory refers to that acquisition and confirmation of knowledge requires experience. Posterior theory is supported in this study (Bonitsis and Brown, 1997). Therefore, this study uses the research philosophy of positivism, Positivism believes that knowledge is on the basis of natural phenomena, their properties and relations (Kumar, 2014). Information sourced from sensory experience and interpreted through reason and logic constitutes the exclusive source of all authoritative knowledge. Empirical research refers to the research carried out by researchers through collecting observation data in person to put forward theoretical hypothesis or test theoretical hypothesis (Creswell, 2003). Based on the definition of positivist study, this study first collected research related to wine consumption and took deductive research strategy, based on previous research results to put forward the research hypothesis of this study, and it was through collecting a large amount of data and analysis to confirm or overturn the research hypothesis.
Methodology refers to ways, methods that people use to observe things and deal with problems. Objectivism and structuralism are two important types of methodology. In general, worldview influences and determines types of methodology. For example, epistemology of positivism usually corresponds to methodology of objectivism. Therefore, the methodology of this study is objectivism. Methodology of objectivism believes that knowledge is the truth existing objectively, truth is manifested through natural phenomena and social phenomena, and the study of these phenomena can understand the objective reality (Saunders and Thornhill, 2007). Therefore, the research method of this study is quantitative research.
Quantitative research refers to scientific research determining the amount of certain aspects of things, it uses quantity to express problems and phenomena, it is research methods and processes which is through a large number of quantitative data analysis to get significance (Creswell, 2003). Considering from the research aim of this study, it is by collecting data of a large number of consumers’ consumption of wine, through the analysis of the data to understand the common characteristics of their consumption behavior, so the adoption of quantitative study is appropriate.
3.Questionnaire design
Quantitative research in this study is mainly through questionnaires to collect data and information. It is mainly through LimeSurvey software to design and distribute questionnaires, the questionnaires will be distributed to consumers of wine, the questionnaires will be expected to issue for about 150 copies. Content of the questionnaire is divided into three parts. It first introduces the purpose, significance of the questionnaire and method to fill with the questionnaire, it promises to the respondents that the results of the survey will not revealed personal information for commercial uses. Then the questionnaire investigates the characteristics of the respondents’ consumption behaviour of wine in order to verify or reverse the hypotheses. The third part of the questionnaire is to investigate the background information of the respondents, including their ages, genders, income, and so on. The specific contents of the questionnaire are listed in Appendix 1.
 
References
Bonitsis, T. H. and Brown, C. (1997). Quantity and quality in economic research: studies in applied business research. Ashgate Publishing Limited. 
Creswell, J. (2003). Research design: qualitative, quantitative, and mixed methods approaches. London: International Educational and Professional Publisher.
Kumar, R. (2014). Research methodology: a step-by-step guide for beginners. SAGE Publications Ltd. 
Saunders, M., Lewis, P. and Thornhill, A. (2007). Research methods for business students (4th, ed.).Essex, Pearson Education Limited.
 
Appendix 1 Questionnaire
Dear participant! 
We are implementing a study on wine consumption. Therefore, we will greatly appreciate if you can finish the following questionnaire which may take you about 10 minutes.
Your participations subject to privacy policies and will be handled anonymously. We sincerely thank you for your collaboration!
Part I In the following questions, five degrees are used to reflect your answers to each question, please tick the option that can reflect your true opinion most.
 



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